Crafting the Great Potato Story
We’re suckers for a great brand story and no other story is worth telling than that of the Philippines’ well-loved french fries franchise!
How does one concisely visualize the successful journey of the 25-year-old flavored fries franchise? With over 800 franchises around the country and abroad, Potato Corner’s success narrative put our storytelling skills to test.
We take pride and pleasure in having captured the brand’s milestones and present-day wins through a varied flavor of video content. Among these was the CEO Online Corner—a snackable vlog series—that allowed the Franchise King himself to impart important entrepreneurial experiences lessons and business tips that paved way for the brand’s triumphant journey.
We followed Potato Corner’s mascot, Spudster, roam around the Philippines to visit the different—and growing—Potato Corner outlets. Moreover, we spun the brand’s great potato story through a creative 25-year anniversary video that featured the people behind Potato Corner’s success—its franchisees.
A better appreciation and deeper love of the brand by its loyal consumers through online activation and storytelling.