ABOUT US

Cautious Optimists

INTRODUCTION

As a launch and re-launch marketing agency, we aim to help local businesses recognize, grow, and maximize their potential through competent and compelling marketing.

WHAT WE DOCONTACT US

OUR PROCESS

We work with businesses to develop products born from genuine consumer insight, secured by strategy and defined by clear, measurable objectives. We make beautiful things that are relevant, have impact, create meaning and deliver.

Cut to the Chase

We skip the niceties and get to know clients through their problems and needs. We meet them with a solution, head-on.

Take the bull by the horns

We get confrontational and go for the kill. We like to get things done because we are confident in what we do and how we do it.

Hit bull’s eye

We intend to achieve a specific outcome and when we do, we don’t stop. We keep working for better results every time.

A bull with an attitude

Aggressive, not arrogant. Yes, Plan A will work. But we’re pretty confident Plan B, C, D are just as good.

Meet Our Team

A pack of avid dreamers and doers, we are energetic and passionate individuals who are ready and driven to work and make things happen every day.

Charlene Falcis

Executive Director

Lester Fuentes

Data and Analytics Director

Katrina Eusebio

Brand Strategy Director

Katrina has been building global and local brands for more than 7 years. Equipped with finance and marketing experience, she sees opportunities through data and customer journeys. She is fascinated with how growth (for a business and for a brand) can be amplified through the digital space, and more so by marrying it with offline activations.
She's currently taking up pre-masteral degree requirements for Harvard Extension School. She graduated BS Business Administration in University of the Philippines Diliman.

Denise Castro

Brand Engineer

Denise is a brand builder who loves all things beauty and food. She has a healthy obsession with the digital space, strongly believing in the intersection of design and strategy. A big picture thinker and non-stop doer, she looks at projects at new angles and advocates for authentic experiences. She studied BS Business Administration in University of the Philippines Diliman.

Jem Mirador

Art Manager

As a graduate of Multimedia Arts, her main language is creativity and design. She loves mixing different mediums and skills to create her lovely works. With her different experiences on various platforms and professions, it makes her a great partner when it comes to achieving the look and feel you are aiming for.

Catherine Uy

PR and Events Manager

Passionate about building connections, Katt bridges brands to its consumers through relatable events and activations. She starts with an idea and is able to zoom in to the details to create unforgettable memories and experiences. At the end of the day, she believes a brand’s success isn’t just based on function but on relationship.

She is a BS Business Administration graduate from University of the Philippines- Diliman

Maryl Robleza

Copywriter and Content Creator

Brand storyteller, strategist and multimedia copywriter since 2011. This wordsmith is passionate about branding, marketing strategy, and content creation. She believes that people gravitate towards value. Hence, she is anchoring her work towards communicating the brand’s purpose, creating not just impact but significance.

Adrian Fajardo

Brand Engineer

Catha Esteban

Project Manager

Tisha Caedo

Social Media Manager

A Communication Arts graduate of De La Salle University, Tisha is passionate about two things: words and beauty. She loves to combine the two by creating easy-to-understand and informative content, and tries her best to create punny and witty captions. When she's not looking for the next best thing in beauty, she enjoys going to Barre3 classes and snacking on cookies.

Louise Moro

Social Media Officer

As a graduate of Communication Arts at De La Salle University, Louise is an aspiring writer driven by the impulse to create and share stories that reflect the culture of our times. While her experience mostly comes from content writing, her background is rooted in being able to tell a good story—a skill she can apply in various mediums. When she’s not busy coming up with new content for brands, she enjoys preaching about sustainability and immersing herself in all things fashion.

Angel Africa

Social Media Officer

Angel majored in Management Economics at Ateneo de Manila University, where she was also a member of the UAAP Softball Team. She keeps herself informed with the latest trends and topics, and incorporates them into what she does as a creative. Aside from that, she has an immense passion for food – eating, cooking, discovering new restaurants, and watching mukbangs are what keep her the happiest.

Luisa Fernandez

Graphic Designer

Carmela Crespo

Graphic Designer

Carmela believes that every problem is best solved with a creative solution. She views every experience through an artistic lens to continuously learn new techniques and encourage inspiration for all creative endeavors. She believes that bridging the gap between different disciplines and the arts are what can efficiently communicate ideas to audiences, creating better relationships between brands and consumers. Carmela is a Fine Arts major from the University of the Philippines, Baguio.

Gil Ebron

Senior Graphics Artist

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