Spreading joy in a cup
Ice cream is one of the purest forms of joy, especially in sweltering Philippine weather and amidst a global pandemic. Merry Moo takes the ice cream experience to the next level with its assortment of fresh and creative flavors you can’t find anywhere else.
We took on the challenge of helping them bring more tubs of joy to households in the Metro during times when purchasing online is the safest option.
Where else can you find ice cream flavors like Cheesy Mamon, Toasted Almond Pineapple, Buko Pie, and Turon? Merry Moo’s products speak for themselves with their out-of-the-ordinary flavors and top-notch quality: incomparable smoothness and creaminess you can thank the farm-fresh milk for. That’s why we want more tubs to reach more ice cream lovers in the Metro.
In times when our opportunities to go out and shop are limited, making brands turn to social media and e-commerce platforms, how can we make Merry Moo stand out and become the brand of choice for those seeking a cool, creamy cup of ice cream?
KEEP IT FUN,
Our challenge was to help Merry Moo reach out to ice cream lovers, and there’s no better way to do that in this day and age than to establish a solid digital presence.
To make Merry Moo stand out, we highlighted the fun and fresh vibe akin to the brand’s quirky array of flavors through equally fun and fresh copy and visuals across social media platforms, making each post distinctly Merry Moo. We also collaborated with fitness studios and speakeasy bars so their patrons can have a cup of Merry Moo’s fun and distinct flavors, too.
The efforts in growing Merry Moo’s digital presence paid off as the brand’s total engagement almost doubled and the revenue increased by a whopping 53%! Bull•ish was able to present Merry Moo as an essential to everyday life thanks to the fun and distinct brand voice used in the social media campaigns. After all, we all need a little happiness in a cup during trying times, especially in the form of soft and creamy Cheesy Mamon ice cream.