Forging a heritage brand’s voice
We embarked on a journey of rediscovering this legacy brand and reimagining ways it can better connect with today’s generation of tastemakers and homemakers.
The challenge was to establish a 70-year-old brand’s presence online through appealing creative content that reached out and made the brand relevant in the lives of the younger generation.
It took a masterful strategy to create a vibrant and youthful social media content for the legacy brand’s to capture its new audience. The key was creating valuable content buckets in a tone, language, and visual that the young understood (recipe listicles and posts that made the brand palatable). Part of the plan was also tapping into Judy Ann’s Kitchen for a significant mileage on YouTube.
A newfound connection with the younger market and a highly engaged, currently growing Facebook community
”Working with Bull•ish has been a great pleasure for us. They’re proactive and efficient. With their help, we were able to find new ways to reach and engage our audience while keeping cost effectiveness to a maximum. We are learning new things with them every time.Mir and Tian SyOwners, Pinakamasarap Corp. (Marca Pina)