SNAILWHITE:
Unlocking a beauty secret
CREATIVE
PR STRATEGIES
THE CHALLENGE
While it contended with local and international beauty products, emerging Thailand skincare brand SNAILWHITE was a beauty secret waiting to be told. Our job was to plant the seeds of a great PR strategy to ultimately get the word out.
BEAUTY &
BEYOND
THE APPROACH
SNAILWHITE challenged our notions of what a PR activity should be and motivated us to come up with innovative, impactful and cost-efficient events—experiences, rather—for the brand to make a lasting impression. Beauty enthusiasts’ gatherings aside, we showcased the brand’s incredible beauty benefits by pushing for outdoor activities: a hike to Tinipak River during the summer, to demonstrate the great benefits of SNAILWHITE’s CC Sunscreen.
Be it their overnight masks or anti-aging products, every SNAILWHITE product pushed us to imagine, plan and execute events that promised beauty and beyond.
THE RESULTS
SNAILWHITE gained a remarkable social media mileage, saw well-attended product launches with seeded gifts from the brand, and made a lasting impression through out-of-the-box events.
”Bull.ish has been a valuable partner to SNAILWHITE in PR and events. They go the extra mile to ensure that they understand what we need and add their own insights and recommendations so that together we can come up with a truly memorable output, whether it’s an event, a PR kit, or a press release.
Dia LacabaManaging Director, SNAILWHITE
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