An e-commerce revamp
A girl can never be without her cool, casual, classic wear—reason we had to make Kamiseta’s fresh clothing apparel more accessible at the click of every girl’s neatly polished finger.
Like a wardrobe that demanded a full-on makeover, Kamiseta’s defunct website needed a redesign, one that carried the brand’s great sense of style and functioned to connect with the brand’s market.
We recreated a cleaner and crisper website that made it convenient for Kamiseta to showcase its vibrant apparel and reach its audience of women with a youthful, classic fashion sense. Clickable clothing basics were frontloaded as soon as the home page loaded, not to mention a fashion blog was added to further engage and immerse Kamiseta’s audience with the brand’s passion for beautiful clothing.
Our takeaways from the website became our guiding principle when we took Kamiseta to online selling partners: Zalora, Lazada, and Shopee. Knowledge and experience of segmenting our online universe paved way for steps to take to increase the brand’s online sales.
Bull.ish built an online connection with Kamiseta’s customers which helped boost its sales 10 times than the brand was previously making. Website traffic increased and Kamiseta saw a 30 percent return of loyal customers.