Cautious Optimists


As a launch and re-launch marketing agency, we aim to help local businesses recognize, grow, and maximize their potential through competent and compelling marketing.



We work with businesses to develop products born from genuine consumer insight, secured by strategy and defined by clear, measurable objectives. We make beautiful things that are relevant, have impact, create meaning and deliver.

Cut to the Chase

We skip the niceties and get to know clients through their problems and needs. We meet them with a solution, head-on.

Take the bull by the horns

We get confrontational and go for the kill. We like to get things done because we are confident in what we do and how we do it.

Hit bull’s eye

We intend to achieve a specific outcome and when we do, we don’t stop. We keep working for better results every time.

A bull with an attitude

Aggressive, not arrogant. Yes, Plan A will work. But we’re pretty confident Plan B, C, D are just as good.

Meet Our Team

A pack of avid dreamers and doers, we are energetic and passionate individuals who are ready and driven to work and make things happen every day.

Charlene Falcis

Executive Director

Lester Fuentes

Data and Analytics Director

Katrina Eusebio

Brand Strategy Director

Katrina has been building global and local brands for more than 7 years. Equipped with finance and marketing experience, she sees opportunities through data and customer journeys. She is fascinated with how growth (for a business and for a brand) can be amplified through the digital space, and more so by marrying it with offline activations.
She's currently taking up pre-masteral degree requirements for Harvard Extension School. She graduated BS Business Administration in University of the Philippines Diliman.

Denise Castro

Brand Engineer

Denise is a brand builder who loves all things beauty and food. She has a healthy obsession with the digital space, strongly believing in the intersection of design and strategy. A big picture thinker and non-stop doer, she looks at projects at new angles and advocates for authentic experiences. She studied BS Business Administration in University of the Philippines Diliman.

Catherine Uy

PR and Events Strategist

Passionate about building connections, Katt bridges brands to its consumers through relatable events and activations. She starts with an idea and is able to zoom in to the details to create unforgettable memories and experiences. At the end of the day, she believes a brand’s success isn’t just based on function but on relationship.

She is a BS Business Administration graduate from University of the Philippines- Diliman

Jem Mirador

Art Manager

As a graduate of Multimedia Arts, her main language is creativity and design. She loves mixing different mediums and skills to create her lovely works. With her different experiences on various platforms and professions, it makes her a great partner when it comes to achieving the look and feel you are aiming for.

Golda Sarmiento

Jr. Brand Engineer

Golda is a brand strategist and content creator. She enjoys developing creative campaigns for different brands, doing artsy presentations and thinking of witty Instagram captions. She studied AB Management Economics in Ateneo de Manila University and is currently taking up law at University of the Philippines Diliman.

Maryl Robleza

Copywriter and Content Creator

Brand storyteller, strategist and multimedia copywriter since 2011. This wordsmith is passionate about branding, marketing strategy, and content creation. She believes that people gravitate towards value. Hence, she is anchoring her work towards communicating the brand’s purpose, creating not just impact but significance.

Adrian Fajardo

Brand Engineer

Alfred Palconit

SEO / SEM Manager

Gil Ebron

Senior Graphics Artist


Launch with Bull•ish

We are experts at enabling businesses—start-ups and mature brands—to gain ground, propel their business, and refuel their performance as they achieve success.

Let’s be bullish together.

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