ABOUT US

Cautious Optimists

INTRODUCTION

As a launch and re-launch marketing agency, we aim to help local businesses recognize, grow, and maximize their potential through competent and compelling marketing.

WHAT WE DOCONTACT US

OUR PROCESS

We work with businesses to develop products born from genuine consumer insight, secured by strategy and defined by clear, measurable objectives. We make beautiful things that are relevant, have impact, create meaning and deliver.

Cut to the Chase

We skip the niceties and get to know clients through their problems and needs. We meet them with a solution, head-on.

Take the bull by the horns

We get confrontational and go for the kill. We like to get things done because we are confident in what we do and how we do it.

Hit bull’s eye

We intend to achieve a specific outcome and when we do, we don’t stop. We keep working for better results every time.

A bull with an attitude

Aggressive, not arrogant. Yes, Plan A will work. But we’re pretty confident Plan B, C, D are just as good.

Meet Our Team

A pack of avid dreamers and doers, we are energetic and passionate individuals who are ready and driven to work and make things happen every day.

Charlene Falcis

Executive Director

Lester Fuentes

Data and Analytics Director

Katrina Eusebio

Brand Strategy Director

Katrina has been building global and local brands for more than 7 years. Equipped with finance and marketing experience, she sees opportunities through data and customer journeys. She is fascinated with how growth (for a business and for a brand) can be amplified through the digital space, and more so by marrying it with offline activations.
She's currently taking up pre-masteral degree requirements for Harvard Extension School. She graduated BS Business Administration in University of the Philippines Diliman.

Denise Castro

Brand Engineer

Denise is a brand builder who loves all things beauty and food. She has a healthy obsession with the digital space, strongly believing in the intersection of design and strategy. A big picture thinker and non-stop doer, she looks at projects at new angles and advocates for authentic experiences. She studied BS Business Administration in University of the Philippines Diliman.

Jem Mirador

Art Manager

As a graduate of Multimedia Arts, her main language is creativity and design. She loves mixing different mediums and skills to create her lovely works. With her different experiences on various platforms and professions, it makes her a great partner when it comes to achieving the look and feel you are aiming for.

Catherine Uy

PR and Events Manager

Passionate about building connections, Katt bridges brands to its consumers through relatable events and activations. She starts with an idea and is able to zoom in to the details to create unforgettable memories and experiences. At the end of the day, she believes a brand’s success isn’t just based on function but on relationship.

She is a BS Business Administration graduate from University of the Philippines- Diliman

Brian Tan

Project Manager

While being person who is filled with wonder and question, Brian always strives to do more than what is asked because he believes that in experience there is growth, and in growth comes knowledge. Being a part of the franchise team gives him a chance to be able to know more about the brand/s and to be able to help whenever and however, given the chance. He studied BS Marketing in De
La Salle University and currently owns 2 Franchise Businesses.

Maryl Robleza

Copywriter and Content Creator

Brand storyteller, strategist and multimedia copywriter since 2011. This wordsmith is passionate about branding, marketing strategy, and content creation. She believes that people gravitate towards value. Hence, she is anchoring her work towards communicating the brand’s purpose, creating not just impact but significance.

Adrian Fajardo

Brand Engineer

Carmela Crespo

Graphic Designer

Carmela believes that every problem is best solved with a creative solution. She views every experience through an artistic lens to continuously learn new techniques and encourage inspiration for all creative endeavors. She believes that bridging the gap between different disciplines and the arts are what can efficiently communicate ideas to audiences, creating better relationships between brands and consumers. Carmela is a Fine Arts major from the University of the Philippines, Baguio.

Alyssa Cruz

Social Media Officer

Alyssa brings innovative and fresh ideas to the fore, with projects executed sharply from planning to project closing. As a graduate of Ateneo de Manila University with a degree in Communications Technology Management focusing on Marketing as her main track, she is creative and knowledgable about technology, which are key skills in social media management and digital marketing. A dedicated learner, Alyssa is keen to learn new things every day to help her at work and in life. She is passionate about her advocacy for persons with special needs, which continues to drive her in becoming a better person.

Tisha Caedo

Social Media Manager

A Communication Arts graduate of De La Salle University, Tisha is passionate about two things: words and beauty. She loves to combine the two by creating easy-to-understand and informative content, and tries her best to create punny and witty captions. When she's not looking for the next best thing in beauty, she enjoys going to Barre3 classes and snacking on cookies.

Alfred Palconit

SEO / SEM Manager

Gil Ebron

Senior Graphics Artist

Tisha Caedo

Social Media Manager

A Communication Arts graduate of De La Salle University, Tisha is passionate about two things: words and beauty. She loves to combine the two by creating easy-to-understand and informative content, and tries her best to create punny and witty captions. When she's not looking for the next best thing in beauty, she enjoys going to Barre3 classes and snacking on cookies.
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